You might recognise this situation. You’re a repair business offering your customers top-notch screen repairs using refurbished originals rather than the cheap but low-quality third-party copy screens many of your competitors use. You know that once they’re in the door– or even in contact online- and you have the chance to explain the difference, the vast majority are willing to pay a little extra for higher quality originals. (Particularly once they’re aware that many of those competitors are so cheap because they only fit copy screens but avoid drawing customers’ attention to this!)
Regardless, you also know that you must be losing some people who see a competitor’s cheaper price and go straight to them– which means you don’t get the chance in the first place!
You know that you can compete on quality when given the chance and don’t intend- or need- to get into a lose-lose race to the bottom with rivals whose only tactic is cutting their prices- and profit margins- to unsustainably low levels.
The problem remains, though- how do you get those customers’ attention with a better headline price? One answer is to offer a cheaper glass-only replacement price for cases where the underlying screen is in good condition. While this obviously can’t be guaranteed in every case, it’s usually enough to get people to contact or visit you, giving you the opportunity to promote your higher-quality service.
If you’ve dismissed this idea due to the fact that glass replacement generally requires a substantial commitment of both time and money, the good news is that- as we’ll show- it’s quite practical to offer this using a third-party glass replacement service like ourselves. We explain how you can do that in our article on glass replacement.
Let us know what you think!
